U.S. CRANBERRIES

Challenge: Increase awareness of the utility and versatility of cranberries for U.S. Cranberries beyond the traditional Thanksgiving holiday in a fun and involving fashion.

Solution: The Cranberry Friendsgiving Contest - Online contest in which consumers were invited to post their favorite cranberry drink, food recipes or decor ideas to social media then sign up for the contest on our custom designed microsite. Working closely with our public relations partner, Pollock Communications, the contest was promoted with a strong outreach to food and fashion leaders that helped to drive hundreds of entries.